R
S
RACHEL SHAPIRO
Certifications & PORTFOLIO:
EXPERIENCE:
CHEER COACH
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Coaching and spotting levels 1 & 2 tumbling skills for competitive and recreational cheer teams
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Leading multiple tumbling and private flyer classes with kids ages 5-18
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Assist coaching competition teams with a variety of skills ranging from levels Mini - 2
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In 6 months, I was able to help athletes in gaining skills that led to multiple championships throughout the cheer season
SOCIAL MEDIA MARKETING INTERN
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Assist with daily searching through 15SOF content and league partnership games including the NFL, NBA, NHL, NCAA, MLB, MLS, & NLL to find new content to post to our social channels
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Produced over 15M & counting in impressions on Instagram (183K followers) alone
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Assist with online outreach and promotion using Facebook, Instagram, LinkedIn, Twitter, and more with a combined following of nearly 2M
In the span of less than 4 months, I created 500+ clips for multiple social channels -
Monitor trends and stay on top of the latest social media innovations (including memes, TikTok, trending hashtags, etc.)
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Demonstrate a deep understanding of key social networks and algorithms which inform success on these networks
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Assist to develop tactics, plans, tools, partnerships that help achieve the business goals (audience growth, engagement, user acquisition, reach)
DIGITAL MARKETING INTERN
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Worked with local web development provider to continually update new materials to blast to potential clients
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Aided in designing and distributing specialty product ads
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Assist with developing and implementing B2B company sponsored events to promote services to existing and possible clients
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Managing multiple weekly social media posts increasing company’s exposure & engagement
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Creating social media posts with CTAs which led to an increase in website traffic
SOFT SKILLS
MARKETING SKILLS
Microsoft Word
Microsoft Excel
Microsoft Powerpoint
Microsoft Access
Google Analytics Certified
Adobe Creative Cloud
Salesforce
iMovie
Adobe Creative Cloud
Marketing Research
Trend Research
Canva
Social Media (Instagram, Twitter, Facebook, TikTok, YouTube)
Analytical Thinking
Detail Oriented
Ability to grasp new concepts quickly
Adaptability
Evidence-based decision making
Excellent relationship management
Pragmatic problem solver
Principle and practical work ethic
Expert organization time management
Exceptional planning skills
Organization
Ambitious
Creative thinking
