R
S
RACHEL SHAPIRO
ABOUT
My name is Rachel Shapiro and I have a Bachelor's degree in Business from San Diego State University. Having already lived in 3 different states at a young age it has forced me to grow, but attending San Diego State posed a large challenge for me as I was jumping head-first into unknown waters alone for the first time. During my time here I have flourished and have had the opportunity to gain more knowledge about B2B and B2C marketing through several courses and projects that bolstered my learning within the field of digital marketing. I have always been someone who loved film, TV, and all kinds of sports including softball, cheerleading, tennis, baseball, and football whether that was playing the game or simply just watching. My passion for sports and entertainment has influenced my desire to one day become a leading sports and entertainment digital marketer, and by doing this, I hope to create inspiring stories through my content.
what i bring
For as long as I can remember I knew that I wanted to do something within the entertainment industry but it wasn't until a couple of years ago that I decided that digital marketing and content creation was what I wanted to hone in on. Being inspired by people I have met over the years I've shifted my career passions in the best way possible. I believe that my ability to take on different avenues shows that I can be resilient when faced with wavering decisions and take on unchartered challenges. Now, as a digital marketer, I have learned to think analytically using different digital channels, taking advantage of my social media skills to create value through content, and guide a target audience seamlessly through the customer journey in order to generate leads. Being a consumer and creator of this content I look forward to learning from professionals in my field and applying my strengths of perspective and creativity to aid in my work towards a career in digital marketing.
